Check out the combined reach of some of the ladies competing today made by Angie Marino.

The difference between Ronda Rousey starting out and Women in BMX? Aside from the obvious, we already have reputable competitions backing women’s BMX, and the ladies are coming in hot with a large following. Ronda Rousey didn’t make history with PPV buys until her 12th fight. Like any new character added to a long-running show, you need to give it some time to grow.

Are the guys going to have more viewership? YES… of course, they better be considering they’ve been a part of X Games since the first one in 1995. Over the years, X Games has provided reasons for not holding a contest for the women, marketing value being one of the key elements. Heck, in just a weekend covering the first FISE stop this year, over 124k people were reached according to our Facebook page stats, and that’s just two girls with outdated MacBooks posting photos and scores – also did I mention Facebook?

Within the last two years, we also had two female world champions wear the coveted rainbow stripes, further demonstrating the growing talent available. Outside of X Games, in just the last two years we saw Women’s BMX Freestyle added to the 2020 Olympics, Vans Pro Cup and the UCI both offering equal pay, and female BMX riders featured in ad campaigns including H&M, Old Navy, Red Bull, Jack Link’s and countless others.

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